Our Strategy for lifelong financial wellbeing.
At Just Finance Foundation, we exist to improve financial wellbeing for all.
For the past 8 years, we’ve been delivering financial education programmes that set children up for life. But we have so much more to do to ensure no child misses out.
Our plan for 2025 to 2027 focuses on strengthening our commitment to working with schools, families, and communities. We want to help people feel more confident talking about money. We will prioritise financial literacy in education and aim to increase funding for financial education programmes. Our goal is to ensure all children can make informed financial decisions as they grow up.
Our efforts will also concentrate on expanding and strengthening our collaborations and partnerships with educational institutions, advocates, financial partners, and supporters.
Our vision
We are working towards lifelong financial wellbeing for all.
Our vision is for a world where:
Every child receives meaningful financial education from a young age.
Future generations can live fulfilling and healthy lives, equipped with the tools and confidence to make informed financial decisions.
People who do face money management challenges understand how to address these early and where to find support.
Everyone shares financial wellbeing equally, regardless of who they are, where they live or how they choose to live their life.
How we will achieve our vision
Financial literacy isn’t only developed in the classroom. It is also reinforced at home, shaped by community attitudes, and influenced by national policy. That’s why our strategy takes a holistic approach, working across these key areas to ensure financial literacy becomes a fundamental part of every child’s education and development. With bold ambition, strong collaboration, and innovative approaches, we are driving real change so that no child misses out when it comes to their future financial wellbeing.
Financial education at home
We will empower families with the confidence and tools to talk about money, helping children explore financial choices, decisions, and consequences from an early age.
Financial literacy in schools
We will equip and motivate schools to integrate financial literacy into learning, ensuring all children have equal opportunities to develop essential money skills.
Shaping community attitudes
We will build a society where financial literacy is expected as a fundamental life skill, ensuring children grow up prepared to make informed financial decisions.
Driving policy change
We will advocate for policymakers to prioritise funding, resources, and training to embed financial education across all sectors, securing long-term impact.
Our 3-year goals are:
To build family confidence to talk about money and support children to explore financial options, decisions and consequences.
To equip schools and educators to deliver meaningful financial education and improve financial literacy outcomes.
Build political and popular support for quality and inclusive financial education.
Grow funding for financial education resources, training and delivery, prioritising gaps in current provision.
Sarah Wallace, Director
“Financial education is more than just numbers - it’s the foundation for confidence, opportunity and a brighter future. Our strategy is simple but powerful: empower, educate and create lasting change. Together, we’re building a future where financial wellbeing is enjoyed by all.”
How you can support our strategy
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How to get your school involved
JFF’s LifeSavers programme provides free teacher training, classroom activities and curriculum-linked lesson plans for primary schools in the UK. We’re closing the financial education gap. Join us!
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Make a donation today
Your donations help deliver financial education across the UK. Donations mean we can train teachers, create new resources, and commit to long-term projects with potential to make a life-changing difference.
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Become a corporate partner
From raising essential funding to advocating for our cause, JFF’s corporate partners play a vital role in our life-changing financial education work.
